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Volume 2 2018 Motivational Factors Affecting the Acceptance of Smartwatch in Korea : Social Image, Enjoyment, and Health Information Orientation

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작성자 Min-Ji Choe 작성일 19-05-30 13:41
Smartwatch   TAM   Social Image   Perceived Enjoyment   Health Information Orientation


This study aims to examine the factors influencing the intention to accept smartwatch through the extended technology acceptance model (TAM), which incorporates consumer-oriented external factors that correspond to the unique characteristics of the smartwatch: social image, perceived enjoyment, and health information orientation. Online survey data of 1,500 Koreans were analyzed using structural equation modeling (SEM). The results show the intention to use smartwatch is influenced by social image and perceived enjoyment through the mediation effect of TAM. In addition, health information motivation is found to affect the intention to use a smartwatch. This paper suggests that practitioners in the smartwatch industry emphasize healthcare functions of the devices and promote its compatibility with mobile health applications. The noteworthy finding is to verify how the healthcare functions of smartwatch have a significant impact on the acceptance. This study is contributed to understanding the social motivation and health-related function affecting the acceptance of smartwatch.